BUYER READINESS CHECK

Find out which of the four dimensions is killing your win rate.

This assessment measures observable behavioral signals across the four buyer readiness dimensions. It does not ask you to predict your own pipeline outcomes. Self-report intent measurement inflates intention-behavior correlation by 58% (Wilson et al., 2024), and any tool that claims to "predict" closing is overclaiming. What this does is identify which dimension is currently blocking momentum on the deal you have in mind, and which specific protocol resolves that gap.

AI-referred buyers expect post-click experiences as easy to use as the LLMs that referred them. 60% of marketers say so (HubSpot State of Marketing 2026). The four-minute check is calibrated for that bar. No quiz funnel. No pre-gating questions. You start, you score, you see your result.

This assessment measures observable behavioral signals across the four buyer readiness dimensions. It does not ask you to predict your own pipeline outcomes. Self-report intent measurement inflates intention-behavior correlation by 58% (Wilson et al., 2024), and any tool that claims to "predict" closing is overclaiming. What this does is identify which dimension is currently blocking momentum on the deal you have in mind, and which specific protocol resolves that gap.

AI-referred buyers expect post-click experiences as easy to use as the LLMs that referred them. 60% of marketers say so (HubSpot State of Marketing 2026). The four-minute check is calibrated for that bar. No quiz funnel. No pre-gating questions. You start, you score, you see your result.

WHAT YOU GET

Understanding with tools to move forward.

Understanding with tools to move forward.

Equipped to succeed.

Your readiness score

A score across four dimensions of buyer readiness, with your weakest dimension flagged and a written interpretation of what's driving it.

Your friction cost

An estimate of what indecision is costing you in revenue this quarter, calibrated to your deal size. You might be surprized.

Your next step

If you want to apply this to your real pipeline, book a 30-minute diagnostic call. If you want to learn more first, read the buyer readiness pillar."