THE DIAGNOSTIC GAP
For B2B founders and revenue leaders between $1M and $15M ARR who are losing winnable deals before anyone says no.
DecisionScope is the diagnostic layer beneath your sales methodology. It scores buyer readiness across four dimensions and prescribes the protocol that closes the gap.
0%
0%
Buyers rank vendors before talking to sales
22%
22%
Win-rate lift with risk-mitigation
THE PATTERN
Three patterns. One root cause.
Demos that ghost.
Your AE walks into the call, delivers the standard pitch, and the prospect checks out by minute four. Not because the product is wrong. Because nobody diagnosed what the buyer actually needed to hear.
Win rates you can't explain.
You're generating leads. You're booking meetings. You're running the process. But your win rate sits below 20% and nobody can tell you exactly where the breakdown is. All you have are just theories.
Deals that go dark.
A deal you were sure about goes silent after the call. Two follow-ups, no reply. You thought the conversation went well. It didn't.
THE PROOF
Indecision rate. Measured.
Most sales consultants promise win rate lift. Win rate is a composite of fifteen variables. Rep skill. Pricing. ICP fit. Economic conditions. Competitor moves. Attribution dies in the noise. We measure something cleaner. Indecision rate is the percent of your open deals showing the readiness gaps that kill deals before anyone says no. We baseline it at delivery. We check in at thirty days. We measure the outcome at ninety. The delta is yours.
The diagnostic finds the gap.
DecisionScope scores your pipeline across four dimensions. Each dimension either passes or triggers a protocol. The diagnostic is the evidence layer that tells you exactly which readiness state is incomplete and why the deal is stalling.
The protocol prescribes the fix.
Each dimension maps to a specific protocol: Urgency, Framework, Proof, or Alignment. The protocol is not generic advice. It is a prescribed intervention sequence built from your pipeline's specific evidence.
The brief makes it executable.
The 30-day implementation brief tells your team what to run, in what order, starting Monday. Week one through week four. Concrete enough to hand your sales leader without a meeting.
WHAT CHANGES
Your team gets something they've never had: a structured read on buyer readiness before the first slide loads.
Which deals are real
See which deals in your pipeline have genuine buyer readiness and which are wasting your team's calendar. Stop guessing which opportunities deserve your best rep's time.
What each buyer needs
Know what each buyer needs to see, hear, and believe before they'll move forward. Every call informed by where the buyer actually is in their decision process.
Where the process breaks
Get evidence, not opinions. The diagnostic shows exactly where in your pipeline deals lose momentum, backed by scored evidence across four measurable dimensions.
A measurable starting point
We do not promise win rate lift. Win rate is a composite of fifteen variables. We commit to indecision rate, the metric DecisionScope owns cleanly. We baseline it at delivery, check in at thirty days, and measure the outcome at ninety. The delta is the proof point.
HOW WE MEASURE
The metric we move. The metric we own.
Most sales consultants commit to win rate. Win rate takes a year to read and credits everyone in the room. We commit to something faster, cleaner, and ours.
Indecision rate
The percent of your open diagnosed deals showing readiness gaps across the four dimensions. We baseline it at delivery. We check in at thirty days to make sure the protocols are landing. We measure the outcome at ninety. The delta is the proof point. This is the metric DecisionScope owns cleanly. No other consultant can claim it because no other instrument produces it.
Stalled-deal resurrection
Of deals stuck more than thirty days at intake, the percent that move forward within sixty days of protocol implementation. This is the fast-cycle proof. The deals you had written off start moving again. Your pipeline reads differently in two months.
Forecast accuracy
Indecision destroys forecast accuracy because reps cannot read buyer readiness. The four-dimension diagnostic produces a deal-level readiness read your CRM does not capture. When forecast accuracy moves materially against pre-engagement baseline, that is a board-level conversation.
No-decision loss rate
Of your closed-lost deals in a quarter, the percent lost to no-decision instead of a competitor. This is the number underneath win rate. Cleaner than win rate because it isolates indecision from pricing, ICP fit, and competitor moves. A client moving from fifty-two percent no-decision losses to twenty-eight percent is the renewal conversation.
Four metrics. Three horizons. Win rate is the trailing confirmation, not the headline promise.
THE PROCESS
Three steps from uncertainty to a plan that moves deals.
Diagnose your open pipeline.
We work through your open pipeline together. Each active deal scored across the four dimensions of buyer readiness. Each gap named with specific evidence from your CRM, calls, and email threads. Delivered as a scored diagnostic report within five business days of intake.
01
Prescribe the protocol per deal.
For every dimension that scores RED or YELLOW, we prescribe the specific protocol that closes the gap. Urgency. Framework. Proof. Alignment. Each protocol is a sequence built from your pipeline's evidence, not a generic playbook.
02
Equip your team to run it.
A 30-day implementation brief written for your sales leader. Week one through week four. Concrete enough to hand them on Monday and start running the protocols against the deals identified. Two debrief sessions, week two and week four.
03
THE FRAMEWORK
Every stalled deal breaks down along predictable lines. The DecisionScope diagnostic measures all four.
Problem Conviction
Does the buyer believe they have a problem worth solving now? Not awareness. Ownership. Without conviction that the status quo is unacceptable, no pitch, no presentation, and no discount will create urgency. The Urgency Protocol builds the case for change.
Evaluation Clarity
Can the buyer articulate what they need, compare options, and define success criteria? When buyers can't evaluate clearly, they default to price comparisons or freeze entirely. The Framework Protocol gives them a decision framework they trust.
Outcome Confidence
Does the buyer believe this specific solution will deliver results in their specific situation? Not general confidence in the category. Confidence that your solution fits their team, their market, their constraints. The Proof Protocol bridges the gap between interest and commitment.
Organizational Readiness
Can the buying committee align, approve budget, and execute the decision? Most sales orgs are told to align all thirteen stakeholders Forrester says exist in the average buying group. The data says otherwise. Win rates peak at four to five decisive stakeholders and decline beyond six. The Alignment Protocol identifies the four or five who actually decide and structures the buying motion around them. Source: Brontén, Journal of Systems Thinking, 2025.
FIT CHECK
Here's how to know if this was built for you.
Built for you if...
You've built a pipeline that looks healthy on paper, but your win rate tells a different story. More than half your losses end in 'no decision' instead of a competitor win. You suspect the breakdown happens before the conversation, not during it.
Not the right fit if...
You're pre-revenue or still searching for product-market fit. You sell through product-led growth without a sales-led process. Your primary challenge is generating leads, not converting them. Or you're looking for sales training rather than a diagnostic.
WHAT YOU RECEIVE
Not a slide deck. Not a list of suggestions. A scored, evidence-backed diagnostic document with prescribed protocols and a week-by-week action plan.
Four-Dimension Diagnostic Report
A branded PDF documenting your pipeline's readiness scores across all four dimensions: Problem Conviction, Evaluation Clarity, Outcome Confidence, and Organizational Readiness each with RED/YELLOW/GREEN status per dimension, specific evidence behind each rating, and a plain-language primary diagnosis written for you and your leadership team.
01
Protocol Prescriptions
For every dimension that scores RED or YELLOW, a specific prescribed protocol: what to run, in what order, and why. Not general advice. Interventions grounded in your pipeline's specific evidence.
02
30-Day Implementation Brief
Week by week. Week one: what to stop doing. Week two: what to run first. Week three: what to measure. Week four: what to adjust. Concrete enough to hand your sales leader and start immediately.
03
FAQ
What does this cost?
Engagements are tiered: $7,500 for the Diagnostic, $15,000 for Diagnostic + Implementation. The Diagnostic + Implementation tier is backed by the Indecision Reduction Guarantee. If your indecision rate hasn't dropped the greater of 10% relative or 5pp absolute in 90 days, half your fee is refunded. Full pricing details on the pricing page.
What is the diagnostic gap?
The gap between qualified pipeline and closed revenue that no methodology measures. Your sales methodology measures whether a deal is qualified. MEDDIC and BANT do this. So do Challenger and SPIN. None of them measure whether the buyer is actually ready to decide. That gap is where 40 to 60 percent of your qualified pipeline disappears. DecisionScope is the diagnostic instrument that closes the gap.
How is this different from sales training?
Sales training teaches your team how to sell better. The diagnostic tells you why deals are actually stalling. Training addresses symptoms. The diagnostic identifies root causes and prescribes the specific protocol to fix them. Most companies try training first, then discover the problem was never in the pitch.
What exactly is the DecisionScope diagnostic?
It is a structured assessment that measures your pipeline across four dimensions of buyer decision readiness: Problem Conviction, Evaluation Clarity, Outcome Confidence, and Organizational Readiness. The diagnostic identifies which specific gaps are causing deals to stall and prescribes the protocol to address each one.
What does the free assessment involve?
A 4-minute self-assessment that scores your pipeline across four dimensions of buyer decision readiness. No call required. You receive personalized diagnostic results with initial findings within 15 minutes.
What do I actually receive?
A diagnostic report scored across four dimensions with specific evidence behind each rating, protocol prescriptions for every dimension that scores RED or YELLOW, and a 30-day implementation brief that tells your team exactly what to run, in what order, starting the week of delivery. The report is designed to be shown to your co-founder, VP of Sales, or board. It reads like a diagnosis, not a consulting memo. Delivered within 5 business days of your intake call.
What size company is this for?
Companies between $1M and $15M ARR where the pipeline looks active but win rates are flat. If your deals are dying to indecision rather than competitors, and you run a sales-led process, this is the gap DecisionScope was built to close.