BUYER DECISION DIAGNOSTICS
For B2B founders and revenue leaders between $1M and $15M ARR who are losing winnable deals before anyone says no.
DecisionScope™ pinpoints exactly where buyer readiness breaks down and prescribes the fix.
0
0
Buyer Readiness Dimensions
0
0
Minutes to Personalized Results
THE PATTERN
Pick the one that sounds familiar.
Demos that ghost.
Your AE walks into the call, delivers the standard pitch, and the prospect checks out by minute four. Not because the product is wrong. Because nobody diagnosed what the buyer actually needed to hear.
Win rates you can't explain.
You're generating leads. You're booking meetings. You're running the process. But your win rate sits below 20% and nobody can tell you exactly where the breakdown is. All you have are just theories.
Deals that go dark.
A deal you were sure about goes silent after the call. Two follow-ups, no reply. You thought the conversation went well. It didn't.
THE PROOF
36% Close Rate
You can achieve a 36% close rate when diagnosis is paired with a specific protocol recommendation.
Compared to 14% without structured diagnosis. Based on 2.5 million B2B sales conversations.
The diagnostic finds the gap.
DecisionScope scores your pipeline across four dimensions. Each dimension either passes or triggers a protocol. The diagnostic is the evidence layer that tells you exactly which readiness state is incomplete and why the deal is stalling.
The protocol prescribes the fix.
Each dimension maps to a specific protocol: Urgency, Framework, Proof, or Alignment. The protocol is not generic advice. It is a prescribed intervention sequence built from your pipeline's specific evidence.
The brief makes it executable.
The 30-day implementation brief tells your team what to run, in what order, starting Monday. Week one through week four. Concrete enough to hand your sales leader without a meeting.
WHAT CHANGES
Your team gets something they've never had: a structured read on buyer readiness before the first slide loads.
Which deals are real
See which deals in your pipeline have genuine buyer readiness and which are wasting your team's calendar. Stop guessing which opportunities deserve your best rep's time.
What each buyer needs
Know what each buyer needs to see, hear, and believe before they'll move forward. Every call informed by where the buyer actually is in their decision process.
Where the process breaks
Get evidence, not opinions. The diagnostic shows exactly where in your pipeline deals lose momentum, backed by scored evidence across four measurable dimensions.
A measurable starting point
Research across 2.5 million sales conversations shows that diagnosis plus a specific protocol recommendation improves close rates from 14% to 36%. DecisionScope delivers both. The diagnostic is the evidence. The protocol is the prescription. The 30-day brief is where the improvement starts.
THE PROCESS
Three steps from uncertainty to a plan that moves deals.
Score your pipeline in 4 minutes.
A 4-minute self-assessment that scores your pipeline across four dimensions of buyer decision readiness. No call required. Personalized diagnostic results delivered within 15 minutes.
01
See where readiness breaks.
Your results reveal which specific decision readiness gaps are stalling your deals. Not theories. Structured findings with evidence across four measurable dimensions.
02
Get the protocol your deals need.
Each dimension maps to a specific protocol: Urgency, Framework, Proof, or Alignment. You get a prioritized action plan with the exact protocol your deals need, not a generic playbook.
03
WHAT YOU RECEIVE
Not a slide deck. Not a list of suggestions. A scored, evidence-backed diagnostic document with prescribed protocols and a week-by-week action plan.
Four-Dimension Diagnostic Report
A branded PDF documenting your pipeline's readiness scores across all four dimensions: Problem Conviction, Evaluation Clarity, Outcome Confidence, and Organizational Readiness each with RED/YELLOW/GREEN status per dimension, specific evidence behind each rating, and a plain-language primary diagnosis written for you and your leadership team.
01
Protocol Prescriptions
For every dimension that scores RED or YELLOW, a specific prescribed protocol: what to run, in what order, and why. Not general advice. Interventions grounded in your pipeline's specific evidence.
02
30-Day Implementation Brief
Week by week. Week one: what to stop doing. Week two: what to run first. Week three: what to measure. Week four: what to adjust. Concrete enough to hand your sales leader and start immediately.
03
THE FRAMEWORK
Every stalled deal breaks down along predictable lines. The DecisionScope diagnostic measures all four.
Problem Conviction
Does the buyer believe they have a problem worth solving now? Not awareness. Ownership. Without conviction that the status quo is unacceptable, no pitch, no presentation, and no discount will create urgency. The Urgency Protocol builds the case for change.
Evaluation Clarity
Can the buyer articulate what they need, compare options, and define success criteria? When buyers can't evaluate clearly, they default to price comparisons or freeze entirely. The Framework Protocol gives them a decision framework they trust.
Outcome Confidence
Does the buyer believe this specific solution will deliver results in their specific situation? Not general confidence in the category. Confidence that your solution fits their team, their market, their constraints. The Proof Protocol bridges the gap between interest and commitment.
Organizational Readiness
Can the buying committee align, approve budget, and execute a purchase decision? A buyer can score high on the first three dimensions and still stall because the organization lacks the internal machinery to close. The Alignment Protocol navigates the committee.
FIT CHECK
Here's how to know if this was built for you.
Built for you if...
You've built a pipeline that looks healthy on paper, but your win rate tells a different story. More than half your losses end in 'no decision' instead of a competitor win. You suspect the breakdown happens before the conversation, not during it.
You want a structured answer
Not another opinion, not another consultant with a framework they sell to everyone. You want diagnostic evidence specific to your pipeline and a prescriptive protocol built for your situation.
Not the right fit if...
You're pre-revenue or still searching for product-market fit. You sell through product-led growth without a sales-led process. Your primary challenge is generating leads, not converting them. Or you're looking for sales training rather than a diagnostic.
FAQ
How is this different from sales training?
Sales training teaches your team how to sell better. The diagnostic tells you why deals are actually stalling. Training addresses symptoms. The diagnostic identifies root causes and prescribes the specific protocol to fix them. Most companies try training first, then discover the problem was never in the pitch.
What exactly is the DecisionScope diagnostic?
It is a structured assessment that measures your pipeline across four dimensions of buyer decision readiness: Problem Conviction, Evaluation Clarity, Outcome Confidence, and Organizational Readiness. The diagnostic identifies which specific gaps are causing deals to stall and prescribes the protocol to address each one.
What does the free assessment involve?
A 4-minute self-assessment that scores your pipeline across four dimensions of buyer decision readiness. No call required. You receive personalized diagnostic results with initial findings within 15 minutes.
What do I actually receive?
A diagnostic report scored across four dimensions with specific evidence behind each rating, protocol prescriptions for every dimension that scores RED or YELLOW, and a 30-day implementation brief that tells your team exactly what to run, in what order, starting the week of delivery. The report is designed to be shown to your co-founder, VP of Sales, or board. It reads like a diagnosis, not a consulting memo. Delivered within 5 business days of your intake call.
What size company is this for?
Companies between $1M and $15M ARR where the pipeline looks active but win rates are flat. If your deals are dying to indecision rather than competitors, and you run a sales-led process, this is the gap DecisionScope was built to close.