BEFORE WE TALK
Common questions.
What happens on the call?
Twenty to thirty minutes on your pipeline. We check fit: your ARR, a sales-led process, a real active pipeline, and whether the person who decides is on the call. If it fits, we set up the free Indecision Rate Diagnosis: read access to your CRM, one live deal to start from, and a date for your Readout with an executive in the room. No pitch. No slide deck.
How should I prepare?
No preparation required. Come with an honest picture of what's working and what isn't. If you have specific metrics (win rates, content performance, pipeline data), those help but aren't necessary for the first conversation.
What if I'm not sure this is the right fit?
That's what the call is for. We'll check fit together, and if your deals aren't dying to indecision, I'll say so.
What does it cost?
The Buyer Readiness Check, the Scoping Call and the Indecision Rate Diagnosis are free. You pay only for the Protocol Build. Your Protocol Build is a fraction of one of your own deals, a quarter for a single gap up to half for the full chain, starting at $10,000, and recovering a single stalled deal more than pays for it. You get a number after the Diagnosis, not before.