ABOUT WILTON BLAKE
Before DecisionScope™, there was a question I couldn't stop asking.
I find the reason
your pipeline stalls.
17 years inside B2B revenue engines. I help B2B companies between $1M and $15M ARR figure out why qualified deals die before anyone says no. I separate the deals dying from indecision from the ones you're actually losing to competitors, then prescribe different fixes for each.
EXPERIENCE
17 years of asking why before building what.
The pattern I kept seeing was the same. Companies invest in demos, decks, and campaigns, then wonder why conversion rates stay flat. The answer is almost always upstream. Buyers aren't ready, and nobody diagnosed why.
I've spent my career inside the revenue engine: sales enablement, pipeline operations, and go-to-market execution for B2B companies ranging from early-stage startups to enterprise platforms.
That observation became DecisionScope: a buyer readiness diagnostic that measures the four dimensions where deals break down before a single slide gets shown. It's built for B2B companies between $1M and $15M ARR who run sales-led processes and lose more deals to indecision than to competitors.
FIT CHECK
I'm selective
about who I work with.
I choose clients carefully. Here's how to know if we're a fit.
Built for you if...
You're a B2B founder or revenue leader at a company between $1M and $15M ARR. You run a sales-led process with an active pipeline, but more than half your losses end in 'no decision' instead of a competitor win. You've tried MEDDIC, upgraded your CRM scoring, hired a sales consultant. The numbers haven't moved. You're ready to see what the evidence says.
Not the right fit if...
You're pre-revenue or still searching for product-market fit. You sell through product-led growth without a sales-led process. Your primary challenge is generating leads, not converting them. Or you're looking for someone to run a playbook without diagnosing what's actually broken first.
FAQ
Common questions.
What is DecisionScope?
DecisionScope is a buyer decision readiness assessment. It measures four dimensions that predict whether a deal will close: Problem Conviction, Evaluation Clarity, Outcome Confidence, and Organizational Readiness. Each dimension maps to a prescriptive protocol. It starts with a free four-minute readiness check, and the full engagement provides evidence-based scoring with a structured action plan.
Who is this built for?
B2B founders and revenue leaders at companies between $1M and $15M ARR who run sales-led processes. The sweet spot is companies where deals are dying to buyer indecision, not to competitors. If your pipeline is active but win rates are flat and nobody can tell you exactly why, that is the gap DecisionScope was built to close.
How do you work with clients?
Every engagement starts with diagnosis. The DecisionScope assessment measures buyer decision readiness across four dimensions before any recommendations are made. I do not produce deliverables based on assumptions. The findings drive everything, from which dimension needs the most attention to what specific actions will move the numbers.
What is your professional background?
17 years in B2B revenue operations, sales enablement, and pipeline strategy. I have worked across early-stage startups, growth-stage SaaS, and enterprise platforms managing 1,500+ franchise brands. The through-line has always been the same: diagnosing why revenue systems underperform, then fixing the root cause.
DIAGNOSTIC
Ready to find out
what's stalling yours?
The free readiness assessment takes four minutes and scores your pipeline against the four dimensions of buyer decision readiness. No pitch, no pressure.