ABOUT WILTON BLAKE
The person behind the diagnostic.
Diagnostician.
Strategist.
Builder.
15 years inside B2B revenue engines. I help companies figure out why deals stall before the demo and why content doesn't convert. The method is diagnostic: find the real problem first, then fix it.
EXPERIENCE
15 years of asking why before building what.
I've spent my career inside the revenue engine: sales enablement, pipeline operations, content strategy, and go-to-market execution for companies ranging from early-stage startups to enterprise platforms with 1,500+ brands under management.
The pattern I kept seeing was the same. Companies invest in demos, decks, and campaigns, then wonder why conversion rates stay flat. The answer is almost always upstream. Buyers aren't ready, and nobody diagnosed why.
That observation became DecisionVelocity: a pre-demo diagnostic practice that identifies the five dimensions of buyer readiness before a single slide gets shown. The same diagnostic discipline applies to content. If your thought leadership isn't converting, the problem isn't volume. It's alignment.
WHAT I DO
One diagnostic discipline. Two applications.
Every engagement starts with diagnosis, not production.
DecisionVelocity Diagnostic
Pre-demo buyer readiness assessment for SaaS companies at $1M-$10M ARR. Five dimensions that predict whether a demo will convert, measured before your team walks in the room.
Fractional Content Strategy
Diagnostic-first content strategy for B2B companies at $5M-$50M. Before I write a word, I diagnose why your current content fails to differentiate or convert. Then I build the strategy and execute against it.
THE APPROACH
Diagnose. Then build.
The same three-step discipline powers both services.
Diagnose the gap.
What's working, what's failing, and why. Whether it's your sales pipeline or your content ecosystem, the engagement starts with structured evidence, not opinions.
01
Build the strategy.
A roadmap built on diagnostic findings. For sales, that means a buyer-readiness action plan. For content, that means positioning, voice, and editorial architecture.
02
Execute with precision.
Deliverables built on the strategy, measured against the diagnosis. No guessing. Every action traces back to what the diagnostic revealed.
03
FIT CHECK
Built for a specific kind of company.
Whether it is sales diagnostics or content strategy, the work fits best when these conditions are true.
SaaS founders or revenue leaders at $1M-$10M ARR
Your team books demos but win rates are below where they should be. You have tried sales training, new scripts, or better decks and the problem persists. You need a diagnostic, not another opinion.
B2B companies at $5M-$50M needing content strategy
Your content calendar is full but pipeline impact is flat. Thought leadership reads like everyone else in your category. You need someone who diagnoses the positioning gap before writing a word.
Not the right fit if...
You are pre-product-market fit and still searching for your first repeatable sales motion. Your primary challenge is lead generation, not demo conversion or content differentiation. Or you are looking for a fractional sales hire or outsourced SDR team.
FAQ
Common questions.
What is your professional background?
15 years in B2B revenue operations, sales enablement, pipeline strategy, and content positioning. I have worked across early-stage startups, growth-stage SaaS, and enterprise platforms managing 1,500+ franchise brands. The through-line has always been the same: diagnosing why revenue systems underperform, then fixing the root cause.
How do you work with clients?
Every engagement starts with diagnosis. For sales clients, that means the five-dimension buyer readiness assessment before any recommendations. For content clients, it means a positioning and voice audit before any writing. I do not produce deliverables based on assumptions. The diagnostic findings drive everything.
What industries do you specialize in?
B2B SaaS and enterprise technology. My deepest experience is in franchise technology, revenue operations, and go-to-market strategy for companies selling complex solutions to sophisticated buyers. The diagnostic methodology works across B2B verticals because buyer readiness gaps are structural, not industry-specific.
What is DecisionVelocity?
DecisionVelocity is my diagnostic practice. It measures the five dimensions of buyer readiness that predict whether a demo will convert: Problem Ownership, Cost of Inaction, Category Confidence, Fit Confidence, and Decision Closure. The same diagnostic discipline powers both the sales assessment and the content strategy work.
DIAGNOSTIC
Ready to find out
why deals stall?
The five-dimension diagnostic measures buyer readiness before the demo. Takes 5 minutes. Results scored instantly. No pitch, no pressure.