THE DIAGNOSTIC GAP
FOR B2B FOUNDERS AND REVENUE LEADERS, $1M-$15M ARR
More than half your lost deals end in "no decision." That number drops within 120 days. Guaranteed.
THE PATTERN
Three symptoms. One root cause.
Your pipeline isn't converting.
Pipeline is active. Meetings are booked. Win rates sit below 20% and deals go dark after the call. You've tried better decks, new scripts, even brought in a sales consultant. The problem isn't execution. Nobody measured whether the buyer was actually ready before the conversation started. Without that measurement, every sales conversation is a coin flip with your revenue on the table.
Your deals ghost after discovery.
The first call goes well. The prospect seems engaged. Then silence. No callback, no reply, no next step. You've tried better follow-up sequences, more touchpoints, and faster response times. None of it addresses the real question: did the buyer actually believe your solution solves their specific problem? When that conviction is missing, no follow-up cadence brings them back.
The buyer decided before you talked.
By the time your rep gets the meeting, 94% of buying groups have already ranked vendors. 67% of buyers prefer to evaluate without a rep involved. The buyers who do still arrive on your site arrive more decided than ever. HubSpot reports leads from AI search engines convert three times better than traditional search and are up 1,850% in volume. Your team isn't selling at the start of the buying process. They're closing the conversation buyers already had with ChatGPT.
Problem Conviction
Does the buyer believe they have the problem you solve? Most deals stall here. Your team walks into the conversation assuming the prospect feels the pain. But feeling curious and feeling urgent are two different things. DecisionScope measures whether the buyer has internalized the cost of inaction before your rep ever opens a deck.
Evaluation Clarity
Does the buyer know how to evaluate solutions like yours? When prospects lack a decision framework, they default to comparing features and price. That kills your differentiation. DecisionScope identifies whether the buyer has criteria that map to your strengths, or whether they're navigating solutions blind.
Outcome Confidence
Does the buyer believe your solution will deliver in their specific environment? Sales conversations generate excitement. Excitement fades. Confidence converts. DecisionScope measures whether the buyer can articulate how your solution solves their specific problem, in their words. The single highest-impact lever in B2B selling: when sellers offer options to limit downside risk, win rates double from 22% to 46%.
Organizational Readiness
Can the buying group actually move? Forrester says the average B2B buying group has 13 internal stakeholders. Most sales orgs are told to align all of them. Brontén's 2025 analysis says otherwise. Win rates peak at 4-5 decisive stakeholders and decline beyond six. DecisionScope identifies the four or five who actually decide and structures the buying motion around them. The other twelve are not your problem.
THE APPROACH
Three steps from a four-minute check to a guaranteed fix.
Score your pipeline.
It starts free. After the four-minute Check and a short scoping call to confirm fit, I score your real open pipeline across the four dimensions, each gap named with evidence from your CRM, calls, and email. You get a scored diagnostic report and your Indecision Rate within five business days. No charge.
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Get your prescription.
For every dimension that scores RED, I prescribe the specific protocol that closes the gap. Urgency. Framework. Proof. Alignment. Each protocol is a sequence built from your pipeline's evidence, not a generic playbook.
02
I build and run the protocol.
This is the Protocol Build, the paid, done-for-you step. The protocol sequences and assets built for your pipeline, a 30-day implementation brief for your sales leader, and two debrief sessions in weeks two and four. Priced as a fraction of one of your deals, and backed by the Indecision Reduction Guarantee.
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