Hello, I’m Blake
Strategist
COPYwriter
philosopher
one Trick Pony
Having been a copywriter and content strategist for more than 15 years, I’ve learned a great deal about what works and what doesn’t.
You already know that no other B2B marketing content establishes trust, generates leads, and moves prospects through the sales funnel as effectively as case studies and white papers.
What you need is an experienced case study copywriter and white paper copywriter. Someone who can help you use content marketing to tell your complex B2B software, hardware, or services story.
Case Study
Case Studies Persuade with Proof. Nothing carries as much credibility as a story of the success that you’ve created for a customer or client. B2B case studies prove that your product or service works in the real world.
Content Strategy
Content Strategy Aligns Your Message with Momentum. A smart content strategy connects your marketing to your revenue goals—so every asset you create supports awareness, engagement, or conversion. It’s not about more content. It’s about the right content, working together across the funnel.
White Paper
White Papers Educate with Authority. The modern white paper is one of the most important tools in your marketing toolbox. It explains how your product or service solves business problems and supports the purchase decision
Year Career
Case Studies
White Papers
Cups of Tea
Make Your Content a Priority.
I certainly will.
Case Study Copywriter
As a case study copywriter, I’m here to tell the story of your featured client.
Also known as a customer success story, a case study is an extended testimonial about how your product or service helped one of your clients solve a real-world problem.
Next to white papers, a case study is the second most popular tool you can use to move decision-makers through your sales cycle.
White Paper Copywriter
As a white paper copywriter, I’m happy to say that white papers have grown up from the boring, highly technical documents they once were.
At its core, the modern white paper clearly identifies a business problem and provides the reader with a succinct solution in an engaging easy to read format.
White paper copywriters accomplish this feat by providing useful information to those who are seeking to understand an issue, solve a business problem, or be better at their jobs.
Content Strategist
Content Strategy Turns Chaos Into Clarity. Without a clear strategy, content becomes noise.
I build focused, goal-driven plans that give your team direction, eliminate wasted effort, and ensure every piece of content has a purpose. Whether it’s to educate, persuade, or convert, when strategy leads, results follow.
Turn tire-kickers into loyal customers!
what my clients have to say about my work
Featured Clients
Let me know how I can help!
Sometimes I write About Writing
The Content Strategist’s Guide to Auditing Website Content
Introduction A robust content strategy begins with understanding exactly what you're working with. Think of your website as a digital library—without proper cataloging and assessment, valuable resources get buried while outdated materials consume prime shelf space. A...
Animated Video Case Studies: The Secret to Results-Driven Marketing
Picture this: you've spent hours crafting the perfect case study. It's packed with success stories, impressive data, and glowing client testimonials. You hit "publish," hoping to see a flood of leads... but all you hear are crickets. Sound familiar? I completely...
White Papers: The Growth Hack You Didn’t Know You Needed
White Papers? Forget dusty tomes collecting cobwebs in your archives. Today's white paper is a targeted, data-driven missile aimed at the heart of your industry's most pressing challenges. It's a thought leadership manifesto, an executive briefing in disguise,...