Convert Leads Into Customers With White Papers & Case Studies
You already know that no other B2B marketing content establishes trust, generates leads, and moves prospects through the sales funnel as effectively as white papers and case studies.
What you need is an experienced white paper and case study writer. Someone who can help you use content marketing to tell your complex B2B software, hardware, or services story.
So, why choose me? Having been a Marketing Director, I understand how to engage and persuade potential customers. And, unlike most writers, I have written more than 100 white papers and 200 case studies over my 14-year writing career.
White Papers Educate With Authority
B2B Case Studies Persuade With Proof
Nothing carries as much credibility as a story of the success that you've created. B2B case studies prove that your product or service works in the real world.
- B2B Case Studies: Why Your Sales Team Continues to Ask for ThemA case study is a detailed account of a specific company or organization’s experience with a particular product …
- Zig Ziglar’s “Testimonial Close” Emphasizes the Value of a Case StudyPublished in 1984, Zig Ziglar’s Secrets of Closing the Sale gets it right when it comes to the closing power of …
- B2B Marketing Stats to Support Your 2020 StrategyTo help you plan for 2020, I’ve collected a wide variety of B2B marketing stats you can use to frame and support …
- Case Study Copywriter – How to Find and Work with OneWhen you are in need of a case study copywriter, you may not be sure where to start. Okay. You know where to …
- Why You Must Invest in Multiple Customer Success StoriesAt first blush, you might think that an article like this about customer success stories is a bit self-serving. …
Get to Know Me
You’ll find that I have the perfect combination of skills, experience, and passion to help you engage your audience and move them through the sales cycle.
I think like a lawyer. I write like a journalist. And, I’m a quick study.
Connect with Me on LinkedIn