Nothing carries as much credibility with prospects than the story of a customer’s success. That’s why you need an excellent case study writer.
Essentially, a case study writer creates heavyweight testimonials.
You want to convince prospects that your product or service is the solution they need. A testimonial may open the door. But a well-written case story knocks the door down.
What is a case study?
Also known as a customer success story, a case study is an extended testimonial about how your product or service helped one of your clients solve a real-world problem.
Next to white papers, a case study is the second most popular tool to you can use to move decision makers through your sales cycle.
The power of case studies
OK. I admit that my intro on this page is dramatic—but not overly so.
I’m a case study writer, so I know that case studies ARE powerful.
Imagine that someone is trying to get you to invest in their new technology. They can explain how it works, give you their white paper, and even walk you through a demo, but you still aren’t convinced.
You know HOW it works. But you aren’t sure THAT it will work for you.
A top-notch case study writer will craft a case study that demonstrates that your product or service works in the real world for people just like your prospects.
Consider case studies to be documented word-of-mouth. You already know how persuasive testimonials, product reviews, and recommendations from trusted colleagues are. A case study is all of those things baked into an attractive package.
The 4 most powerful uses are:
- Helping Prospects Visualize Using Your Product or Service
- Establishing Instant Credibility as a Provider of Solutions
- Breaking Through the Marketing Noise
- Generating and Leveraging Media Interest
Case studies are powerful. You need an expert case study writer.
Why I enjoy being a case study writer
I chose to focus on being a case study writer because they provide natural support for white papers.
Whether used as a standalone piece or incorporated in a white paper, a case study delivers the soft-sell quickly and efficiently.
When done well, the reader of your case study will see your company as a credible and reliable—the kind of company that they want to do business with.