B2B Case Study wRITER
Nothing carries as much credibility with prospects than the story of a customer’s success. That’s why you need an excellent B2B case study writer.
Essentially, a B2B case study writer creates heavyweight testimonials.
You want to convince prospects that your product or service is the solution they need. A testimonial may open the door. But a well-written case study knocks the door down.
What is a B2B case study?
Also known as a customer success story, a case study is an extended testimonial about how your product or service helped one of your clients solve a real-world problem.
Next to white papers, a case study is the second most popular tool you can use to move decision-makers through your sales cycle.
You need a highly qualified case study writer to produce a top-quality case study.
The power of B2B case studies
OK. I admit that my intro on this page is dramatic—but not overly so.
I’m a case study writer, so I know that case studies ARE powerful.
Imagine that someone is trying to get you to invest in their new technology. They can explain how it works, give you their white paper, and even walk you through a demo, but you still aren’t convinced.
You know HOW it works. But you aren’t sure THAT it will work for you.
A top-notch case study writer will craft a case study that demonstrates that your product or service works in the real world for people just like your prospects.
Consider case studies to be documented word-of-mouth. You already know how persuasive testimonials, product reviews, and recommendations from trusted colleagues are. A case study is all of those things baked into an attractive package.
The 4 most powerful uses are:
Helping Prospects Visualize Using Your Product or Service
Establishing Instant Credibility as a Provider of Solutions
Breaking Through the Marketing Noise
Generating and Leveraging Media Interest
Case studies are powerful. You need an expert case study writer.
FAQs
What is a case study?
A case study is an interesting narrative that showcases real-world success stories, demonstrating how products or services provide effective solutions for businesses. It’s a powerful tool that helps decision-makers visualize the impact of offerings, establishes instant credibility, and breaks through the marketing noise. Case studies are documented word-of-mouth, combining persuasive testimonials, product reviews, and trusted recommendations into an attractive package. Case studies are a vital component of successful content marketing strategies.
What is the difference between a testimonial and a case study?
Both testimonials and case studies are valuable tools for marketing and sales, but they serve different purposes and have distinct characteristics:
Testimonials
- Purpose: To showcase customer satisfaction and build trust.
- Format: Usually short quotes or brief statements from satisfied customers.
- Content: Focuses on the customer’s positive experience and overall impression of the product or service.
- Source: Directly from the customer, often unsolicited or gathered through surveys/interviews.
- Strength: Simple, easy to create, and provide social proof.
Case Studies
- Purpose: To demonstrate the value and effectiveness of a product or service in solving a specific problem.
- Format: More in-depth narratives, often including data, statistics, and analysis.
- Content: Details the customer’s challenge, the solution implemented, and the results achieved.
- Source: Created by the company, typically with input from the customer.
- Strength: Provides detailed evidence of success and can be targeted to specific audiences.
In Summary:
- Testimonials are like brief reviews, offering a snapshot of customer satisfaction.
- Case studies are like in-depth stories, showcasing how a product or service made a real impact.
Choosing the Right Tool:
- Use testimonials for quick social proof and to build trust.
- Use case studies to demonstrate the value of your solution and appeal to potential customers who want detailed evidence.
Who should I interview for a case study?
Choosing the right person to interview for your case study is crucial to its success. The ideal candidate possesses a combination of characteristics that will make your case study compelling and impactful:
- Relevant Experience:
- Customer of Your Product/Service: This is a fundamental requirement. The person should have direct experience using your product or service.
- Achieved Measurable Results: They should have achieved significant, quantifiable results or overcome a notable challenge using your offering. This adds credibility and demonstrates the real-world impact of your solution.
- Enthusiasm and Articulateness:
- Positive Experience: The person should be genuinely enthusiastic about their experience with your product or service. Their positive energy will shine through in the case study.
- Strong Communication Skills: They should be able to articulate their thoughts and feelings clearly and concisely. This will ensure a smooth and informative interview process.
- Willingness to Participate:
- Time Commitment: Creating a case study requires a time commitment from the interviewee. Ensure they’re willing to dedicate the necessary time for the interview and any follow-up questions.
- Sharing Their Story: They should be comfortable sharing their story and having it published as a case study.
- Alignment with Your Target Audience:
- Ideal Customer Profile: The interviewee should ideally represent your target customer profile. This ensures the case study resonates with your intended audience.
- Industry Relevance: If you’re targeting a specific industry or niche, choose someone who can speak to the unique challenges and opportunities in that space.
- Additional Considerations:
- Diversity: Consider including diverse perspectives to showcase the versatility of your product or service.
- Influencer Status: If applicable, interviewing someone with a strong reputation or following can enhance the reach and impact of your case study.
Where to Find Potential Interviewees:
- Customer Success Team: Your customer success team often has valuable insights into which customers have had the most positive experiences.
- Sales Team: Your sales team may know of customers who were initially hesitant but became strong advocates after seeing results.
- Surveys and Feedback: Conduct surveys or gather feedback to identify satisfied customers who might be willing to participate.
- Social Media: Look for customers who are actively praising your product or service on social media platforms.
- Customer Advisory Boards: If you have a customer advisory board, these members can be valuable sources of case study participants.
Remember: The best case studies are those that tell a compelling story with a relatable protagonist. Choosing the right person to interview is the first step in creating a case study that will resonate with your audience and drive results.
I've struggled with hiring case study freelancers in the past. Why should I hire you?
I’m Blake, a case study writer with over 14 years of experience crafting compelling content that tells your complex B2B story.
In today’s competitive market, you need content that stands out. That’s where I come in. I can help you use case studies to generate leads, establish trust, and move prospects through your sales funnel.
My animated video case studies are a great way to turn complex ideas into unforgettable experiences that will capture your audience’s attention.
Don’t just take my word for it. Here’s what my clients are saying:
- “Blake took the time to research the topic and created very engaging copy. We will be using him again for sure!” – Greg Barnett, Esq., Angélico Advogados.
- “Blake is a master at under selling and OVER presenting! His work blows us away every time!” – Emily Lane, Marketing Director of Vauzo.
- “Blake is the only writer I will ever use again. Period” – Tim Hamby, Web.com.
I’m confident that I can help you achieve your marketing goals. Let’s chat about your project today!
How soon can we start creating my case studies?
We can start right away. After our kick-off call, you connect me with your featured customer via email, and I take it from there.
What niches do you specialize in?
While I’ve established a strong track record with technology and SaaS companies, my expertise extends far beyond that realm. I thrive on immersing myself in diverse industries, from consulting and nonprofit to marketing, transportation, and various other B2B sectors.
I believe that truly understanding your business is the key to crafting compelling case studies. So, regardless of your niche, I approach each project as if your company were my own. This means meticulous research, insightful interviews, and a dedication to capturing the essence of your brand.
My diverse portfolio speaks for itself – I’ve successfully translated the unique stories of numerous B2B companies into persuasive case studies that drive results. Let me do the same for you.
Here’s what the research says
You don’t have to take my word for it. Case studies, or customer success stories, are one of the go-to pieces of content that you should be investing in. That’s what the research says:
- For the third year in a row (2022-2024), SaaS marketers ranked case studies the #1 most effective marketing tactic to increase sales—ahead of general website content, SEO, blog posts, social media, paid ads and other tactics.
- According to a survey conducted by Gartner, customer references like case studies ranked second after direct contact in terms of their level of influence.
- The Content Marketing Institute reported in 2015 that 89% of B2B organizations use case studies as one of their content marketing tactics.
- The Content Marketing Institute reported in 2015 that 76% of small businesses use case studies as one of the content marketing tactics.
- The Content Marketing Institute reported in 2016 that 65% of organizations believe that case studies are effective. That’s just after in-person events (75%) and webinars (66%).
- The Content Marketing Institute reported in 2018 that case studies rank second in the top 6 types of content that organizations use for content marketing purposes. It ranked just after social media posts. In fact, 73% of B2B marketers use case studies.
- The Content Marketing Institute reported in 2018 that, just after eBooks and white papers, case studies are the most effective at helping organizations achieve specific objectives.
- A hawkeye study revealed that 71% of B2B buyers in the awareness stage and 77% in the evaluation stage of the sales cycle cited testimonials and case studies as the most influential types of content.
- According to research conducted by DocSend, if you want to get your sales content read, produce and distribute case studies. That’s because case studies boast an 83% completion rate compared to other sales content. This stat is based on 34 million interactions in DocSend’s database.
- DocSend also says that if you want to get your content read, it should be between 2 and 5 pages. And, case studies just happen to fit within the Goldilocks zone.
Why I enjoy being a B2B case study writer
I chose to focus on being a case study writer because case studies provide natural support for white papers.
Whether used as a standalone piece or incorporated in a white paper, a case study delivers the soft-sell quickly and efficiently.
When done well, the reader of your case study will see your company as a credible and reliable—the kind of company that they want to do business with.
What my clients have said about me
featured clients
I’m ready when you are!
Your powerful case study is right around the corner.