Case studies are often underutilized.
Remember that you’re investing time, energy, and money in every case study that you produce. Also, your featured client is donating their time to be interviewed by your case study writer.
What a White Paper is, and What a White Paper Isn’t
When I started writing white papers for B2B technology companies, I made the false assumption that all of my potential clients knew exactly what a white paper is.
The assumption was my mistake. That’s because the term “white paper” means different things to different people.
The Power of Storytelling Is in Its Resonance
By now there can be no doubt as to power of storytelling.
Folk like Andy Goodman, Annette Simmons, Michael Margolis, Peter Guber, Katharine Hansen, and most certainly Joseph Campbell, have firmly established this fact in their discussions of the practical uses of storytelling.
But there is one thing about the power of story that still intrigues me.
Why do we respond to a particular story and completely ignore other stories?
Why is Business Storytelling so Powerful?
We all tell stories.
It’s one of the most natural ways to communicate.
The power of storytelling is unmatched. And there are several proven reasons for that.
Who’s the Hero in Your Nonprofit Storytelling?
Recently, a new client absolutely drilled me with questions about my nonprofit storytelling philosophy.
It was still pretty early in the day, and not being a coffee drinker, I wasn’t quite ready for such an intense conversation.
Thankfully, I rose to the occasion with the help of some nearly flat Mountain Dew.