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Sometimes I write about writing.

B2B Case Studies: Building Trust and Driving Revenue

B2B Case Studies: Building Trust and Driving Revenue

B2B Case Studies have emerged as critical tools for showcasing the real-world impact of products and services. They serve as compelling narratives that illuminate the successes, strategies, and solutions of one business to another, thus providing valuable insights and...

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Case Study Examples: Tips to Supercharge your Case Study

Case Study Examples: Tips to Supercharge your Case Study

Case study examples are easy to come by. But what makes a truly powerful case study? I'll answer that question in this post. What is a case study? A B2B (Business-to-Business) case study is a detailed account or story that illustrates how a company or an organization...

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Example of a Case Study: Understanding and Using Them

Example of a Case Study: Understanding and Using Them

Are you looking for an example of a case study? If so, you've come to the right place. I'll be the first one to admit it: case studies are like the secret sauce in your favorite restaurant's most popular dish. They're a game-changer, especially in the B2B world. Trust...

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The Power of Storytelling Is in Its Resonance

The Power of Storytelling Is in Its Resonance

By now there can be no doubt as to power of storytelling. Folk like Andy Goodman, Annette Simmons, Michael Margolis, Peter Guber, Katharine Hansen, and most certainly Joseph Campbell, have firmly established this fact in their discussions of the practical uses of...

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Why is Business Storytelling so Powerful?

Why is Business Storytelling so Powerful?

What is it about business storytelling? We all tell stories. It’s one of the most natural ways to communicate. The power of storytelling is unmatched. And there are several proven reasons for that. Storytelling is in our nature The oral tradition of storytelling is...

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