When you are in need of a case study copywriter, you may not be sure where to start.
Okay. You know where to start. Google. But that’s not what I mean.
I mean: How do you find the best case study writer for your project? Continue Reading…
Why You Must Invest in Multiple Customer Success Stories
At first blush, you might think that an article like this about customer success stories is a bit self-serving.
I’m a customer success story writer about to tell you that you need to have as many customer success stories as possible to share with prospective customers.
Trust me.
My earnest recommendation is for your benefit. Continue Reading…
Manufacturers Are Getting Better at Content Marketing
Manufacturers seem to have turned an important corner when it comes to content marketing. That’s according to the Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America report released by the Content Marketing Institute.
Let’s take a quick look at some of the results of that study. Continue Reading…
Getting the Most Out of Your Case Studies
Case studies are often underutilized.
Remember that you’re investing time, energy, and money in every case study that you produce. Also, your featured client is donating their time to be interviewed by your case study writer.
Continue Reading…
What a White Paper is, and What a White Paper Isn’t
When I started writing white papers for B2B technology companies, I made the false assumption that all of my potential clients knew exactly what a white paper is.
The assumption was my mistake. That’s because the term “white paper” means different things to different people.