By now there can be no doubt as to power of storytelling. Folk like Andy Goodman, Annette Simmons, Michael Margolis, Peter Guber, Katharine Hansen, and most certainly Joseph Campbell, have firmly established this fact in their discussions of the practical uses of...
What is it about business storytelling? We all tell stories. It’s one of the most natural ways to communicate. The power of storytelling is unmatched. And there are several proven reasons for that. Storytelling is in our nature The oral tradition of storytelling is...
You need a case study write for inbound marketing. In the ever-evolving digital landscape, having a strong inbound marketing strategy is more important than ever. This strategy revolves around attracting, engaging, and delighting potential customers, creating value...
Why multiple customer success stories? Would you buy a product on Amazon that has only one customer recommendation? Probably not. At first blush, you might think that an article like this about multiple customer success stories is a bit self-serving. I’m a customer...
I’ll never forget the first time I realized just how powerful case studies could be. I had been hired as a case study writer by a rising tech startup, and they were thrilled to start seeing the fruits of their investment in my services. The CEO called me up one...
When it comes to marketing in the B2B space, case studies can be a real game-changer. Having navigated the turbulent waters of the freelance world as an experienced case study writer myself, I understand how vital it is to make the right hiring choice. This article is...
