Who’s the Hero in Your Nonprofit Storytelling?

Recently, a new client absolutely drilled me with questions about my nonprofit storytelling philosophy.

It was still pretty early in the day, and not being a coffee drinker, I wasn’t quite ready for such an intense conversation.

Thankfully, I rose to the occasion with the help of some nearly flat Mountain Dew.

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Google and the Power of Storytelling

And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.

Yes, successful marketing is all about emotions — not facts!

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