Content Strategy
Your content calendar is full. Your pipeline isn’t.
Most B2B teams are publishing consistently. The problem is rarely volume.
The problem is that content is organized around topics instead of decisions.
When content doesn’t map to how buyers actually evaluate, choose, and justify internally, it generates traffic without generating pipeline.
I design content strategies that close that gap.
The Real Problem
What “strategy” means in this context
When I refer to content strategy, I am not describing an editorial calendar or a list of keywords to target.
I am referring to the system that determines what gets created, why it exists, and what decision it serves in the buyer’s journey.
Most content programs default to frequency. Publish consistently, cover the right topics, optimize for search.
That approach generates visibility. It does not generate clarity.
Buyers reading your content are not looking for information. They are looking for confidence. Confidence that the problem is real, that the category is right, that your approach fits, and that they can defend the decision internally.
When content doesn’t install those beliefs in sequence, buyers consume without converting. Traffic rises. Pipeline doesn’t.
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What I Do
Designing content that earns its place in the decision
I help B2B companies turn content from a publishing obligation into a strategic asset. Each asset directly supports how buyers evaluate, choose, and build internal consensus.
That means aligning every asset to a specific moment in the buyer’s decision process, not just a stage in your funnel.
It also means designing for how content actually gets discovered now, not just by humans scanning search results, but by AI systems surfacing answers, synthesizing recommendations, and citing sources on behalf of buyers who never visit your site.
What this looks like in practice:
- A messaging architecture tied to buyer beliefs, not product features
- Content mapped to decision stages, not just funnel stages
- Assets designed to survive AI summarization and earn citations
- Sales enablement content that helps reps advance decisions, not just share information
- A roadmap your team can actually execute with existing capacity
How I Work (4-step process)
How engagements work
1. Diagnosis
Stakeholder interviews, content audits, and analytics review. Not to catalog what exists, but to identify where content is failing to advance decisions. I look for the gaps between what you’re publishing and what buyers actually need to believe before they act.
2. Strategy
A focused plan: messaging architecture, content themes mapped to buyer decision stages, sales enablement priorities, and a quarterly roadmap tied to outcomes you can measure. Built around your team’s real capacity, not an idealized publishing schedule.
3. Execution (when needed)
If your team needs hands-on support, I handle briefs, SME interviews, and long-form creation, from case studies and white papers to pillar pages and strategic narratives. All built to work for human readers and AI systems alike.
4. Ongoing Advisory
Monthly strategy sessions or on-demand support to maintain quality, consistency, and alignment as your market shifts. I help your team get better at this over time, not more dependent on outside help.
content strategy with roI
Who this is for
This is designed for B2B companies where content is active but underperforming:
- Marketing leaders running lean teams who have writers but no strategic direction guiding them
- Companies where content and sales operate in parallel instead of in sequence
- Teams under pressure to prove content ROI but unclear on what “working” actually looks like
- Organizations where the buying process is complex, multi-stakeholder, and resistant to traditional nurture sequences
I’ve partnered with SaaS companies, enterprise software teams, franchise organizations, and product-led growth teams to solve exactly this.
If you’re a B2B SaaS founder and the issue isn’t just content. It’s that deals are stalling before demos even happen. That’s a different problem. DecisionVelocity was built for that.
content strategist
why it works
Most strategy firms hand you a slide deck and disappear.
Most freelancers wait for a brief.
I bridge the gap. You get senior-level thinking, hands-on execution when you need it, and a partner who understands both the CMO’s dashboard and the SDR’s daily reality.
Fifteen years of B2B content work taught me that the best content doesn’t just perform well in analytics. It makes the buyer’s internal conversation easier. It gives champions the language they need to sell your solution when you’re not in the room.
That’s what I build.
Let’s TalK
If your content is active but your pipeline isn’t responding,
the strategy underneath it probably needs work.
Tell me what you’re seeing and I’ll tell you whether I can help.
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