About
I help B2B teams make better decisions. Sometimes that means diagnosing what’s broken. Sometimes it means building what’s missing.
I’m Wilton Blake
here’s my story
I’m Wilton Blake. I work with B2B SaaS companies on two related problems.
The first is content that publishes but doesn’t convert. Teams with active blogs, full calendars, and flat pipelines. I design content strategies that map to how buyers actually evaluate and decide, not just what ranks.
The second is deals that stall before demos. Buyers who show intent but can’t commit. I built DecisionVelocity to diagnose where decision friction lives in the funnel so teams stop investing in demos that were never going to close.
Both problems have the same root cause: the buyer’s decision wasn’t built before the company started selling.
Year Career
Cups of Tea
How I Got Here
I spent fifteen years as a B2B content strategist and writer. Case studies, white papers, thought leadership, sales enablement. Across SaaS, enterprise software, healthcare, franchise operations, professional services. Hundreds of projects for companies ranging from early-stage startups to organizations managing thousands of locations.
That work taught me something most content programs never confront: the content wasn’t the problem. The problem was that nobody had mapped the content to the actual decision the buyer needed to make.
Teams would produce well-written, well-researched assets that performed in analytics but didn’t move pipeline. The missing piece was always the same. No one had asked: what does this buyer need to believe before they can act? And in what order?
That question became the foundation for everything I do now.
DecisionVelocity grew out of that insight. It’s a diagnostic system that identifies where buyer decisions break down before the demo, so teams can fix the friction upstream instead of pushing harder downstream.
Content strategy remains central to my practice because when the diagnostic reveals gaps, the fix is almost always a narrative problem. The buyer needs different information, sequenced differently, designed to resolve specific uncertainties.
The two services are different entry points into the same discipline: understanding how decisions actually form, and building what’s needed to make them viable.
What Drives the Work
I’ve always been drawn to the gap between what people know and what they’re ready to act on.
In B2B, that gap is where deals go to die. Buyers understand the problem. They may even like your product. But something between understanding and action remains unresolved, and most sales processes don’t have a system for finding it.
I find that interesting. I also find it fixable.
My background before content was varied. Corporate law. Newspaper and magazine publishing. Nonprofit leadership. Each of those taught me something about how organizations make decisions under uncertainty, how people justify choices to themselves and to others, and how the right narrative at the right moment can change what feels possible.
I bring all of that into client work. Not as a resume line, but as a lens.
How I Work
I’m a solo practitioner by design. When you hire me, you work with me. Not a team, not a junior associate, not an AI-generated first draft that I review.
I use AI tools in my research and analysis workflow. I’m transparent about that because I think it reflects how serious practitioners actually work now, not something to hide or apologize for. But the strategic thinking, the diagnosis, the writing that matters, that’s mine.
I’m based in Cincinnati. I work remotely with clients across the U.S. Most engagements begin with a conversation, not a proposal.
Two ways I can help
If your content is active but your pipeline isn’t responding, your strategy probably needs work.
If your deals are stalling before demos happen, the decision is breaking upstream.