I’m Wilton Blake
Decision Strategist for B2B SaaS
I work with B2B SaaS teams to diagnose why decisions stall, then design the narratives, systems, and assets required to make those decisions viable before sales enters the conversation.
A Point of Clarification
Some engagements begin with a formal diagnostic.
Others begin with a strategic writing mandate.
All of them begin with understanding how decisions actually form, always before execution is discussed.
Strategic Decision Artifacts
When decisions stall, clarity is missing.
Most SaaS teams treat white papers and case studies as persuasion tools.
In reality, their job is to help decisions survive internal scrutiny.
Buyers may understand the problem themselves but struggle to justify it internally. Without shared language, alignment stalls and decisions slow.
Strategic decision artifacts are built to resolve that gap.
They quietly determine:
• how the problem is framed and understood
• which stakes matter enough to act
• what evaluation criteria feel reasonable
• how internal champions defend the choice
Sometimes the right move is a white paper that clarifies the problem space.
Sometimes it is a case study that shows how a similar decision was made.
Sometimes it is both, working together.
The point is not to convince.
The point is to give the decision structure.
DecisionVelocity
When demos fail, the decision was already broken upstream.
Most SaaS teams attribute demo failure to messaging, pricing, or sales execution.
In reality, many demos fail because they never should have happened.
Prospects arrive without shared agreement on the problem, the category, or how options should be evaluated. By the time they reach a demo, the decision is already unstable.
DecisionVelocity is a diagnostic system for identifying when decisions are non-viable, and explaining why.
It determines:
• whether demos are viable at all
• where buyer understanding breaks down
• which beliefs are missing before action feels safe
• what must change before sales can be effective
Sometimes the answer is to stop demos entirely.
Sometimes the answer is to install pre-demo education.
Sometimes the answer is sharper narrative assets that align buyers internally.
The point is not to push an offer.
The point is to make the decision make sense.
Turn tire-kickers into loyal customers!
what my clients have to say about my work
Featured Clients
Let me know how I can help!
Sometimes I write About Writing
Your SaaS Website Gets 100K Monthly Visitors But Only 10 Trial Signups (The Hidden Revenue Leak Killing Your Growth)
You've cracked the code on driving traffic to your SaaS website. Your SEO is working. Your content marketing is paying off. Your paid ads are bringing in qualified visitors. The analytics dashboard shows impressive numbers—maybe 50K, 100K, or even 500K monthly...
You’re Building a Massive Social Following But Losing 99% of Your Potential Customers (Here’s How to Fix It)
Picture this: You've spent months building a strong social media presence for your SaaS. Your LinkedIn posts are getting hundreds of likes. Your Twitter threads are being shared by industry leaders. Your YouTube tutorials are helping thousands of developers solve real...
The Content Strategist’s Guide to Auditing Website Content
Introduction A robust content strategy begins with understanding exactly what you're working with. Think of your website as a digital library—without proper cataloging and assessment, valuable resources get buried while outdated materials consume prime shelf space. A...