Content Strategy
Turn Your Content From Cost Center to Revenue Engine.
Strategic and Actionable Frameworks for Tech Companies Struggling to Prove Content ROI
Actionable content strategy
Stop guessing what content works.
I build measurable content systems that align marketing with sales pipelines
and deliver predictable lead flow
content strategy with roI
Strategic Content That Pulls Its Weight
You’re publishing. But it’s not moving the needle.
You’re not alone. Most B2B teams are drowning in content. Still, they’re searching for results. Content calendars are full, SEO rankings are flat, and the sales team still doesn’t have the content they need to close.
That’s not a content volume problem.
That’s a content strategy problem.
content strategist
What I Do
I help mid-market B2B companies clarify their message, align content with revenue goals, and make sure every piece has a job to do. Whether it’s building authority, supporting sales, or driving qualified leads, I put your story to work.
You get a custom strategy tailored to your business, your goals, and your internal capacity. And if you need execution support, I can provide that too.
No more bloated calendars. No more guesswork. Just focused, high-leverage content that works.
strategic connected content
Results-Driven brand storytelling
how i help
Whether you’re building from scratch or course-correcting, here’s how I plug in:
1. Discovery
-
Stakeholder interviews to align on business goals, audience priorities, and sales friction points
-
Full audit of existing content mapped to funnel stages, personas, and themes
-
Analytics review: traffic, conversion paths, engagement metrics, and velocity
-
Competitive gap analysis to identify content white space and missed opportunities
2. Strategy Development
• Deep-dive audit of your existing content and funnel gaps
• Content themes, topics, and messaging architecture
• Channel prioritization (owned, earned, paid)
• Sales enablement and mid-funnel content mapping
• Quarterly content roadmap with KPIs
3. Execution Support
• Briefs, outlines, and editorial planning
• High-quality content creation from an experienced B2B writer
• SME interview process and repurposing workflows
• SEO-driven long-form assets (case studies, pillar pages, white papers)
4. Ongoing Advisory
-
Monthly strategy sessions or on-demand collaboration
-
Guidance for your internal team to improve quality and consistency
-
Performance reviews and agile optimization
content strategy with roI
Who I Work With
This is a good fit if:
-
You’re a VP or Director of Marketing leading a small to mid-size team
-
You’ve got writers, but no clear strategy or leadership to guide them
-
Your content is inconsistent, underperforming, or misaligned with sales
-
You’re under pressure to prove ROI from marketing
I’ve worked with SaaS companies, agencies, B2B service firms, and product-led growth teams across industries.
content strategist
why it works
Most strategy firms hand you a slide deck and disappear.
Most freelancers wait for instructions.
I bridge that gap. You get senior-level strategic thinking, hands-on execution, and a partner who can speak both CMO and SDR fluently.
I don’t just help you publish.
I help you publish with purpose.
Let’s TalK
featured clients
