Case studies are often underutilized.
Remember that you’re investing time, energy, and money in every case study that you produce. Also, your featured client is donating their time to be interviewed by your case study writer.
Recently, a new client absolutely drilled me with questions about my nonprofit storytelling philosophy.
It was still pretty early in the day, and not being a coffee drinker, I wasn’t quite ready for such an intense conversation.
Thankfully, I rose to the occasion with the help of some nearly flat Mountain Dew.
And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.
Yes, successful marketing is all about emotions — not facts!
Martin Luther King, Jr. delivered his 17 minute I Have a Dream Speech on August 28th, 1963.
His call for the end of racism was presented to more than 200,000 civil rights supporters and advocates from the steps of the Lincoln Memorial during the March on Washington for Jobs & Freedom.
There is no better guide for captivating an audience with an ideal that resonates so deeply with all of humanity.
There is free money out there for your business.
The trick is learning how to ask for it.
If you are looking for money for an existing or new enterprise, you’re likely to encounter difficulties finding grant funding, but it’s not impossible.
I help B2B software, hardware, and services companies generate more leads and close more sales with white papers and case studies.
Let me help you build authority and accelerate your sales cycle with my white paper writing services and case study writing services.
Email me or call me at 904-525-0036.