Here’s how it works. And, here’s what you’ll get.
Case Study Featured Customer Selection
Do you already have a customer lined up? Excellent! You can skip to STEP 2.
If you need help with starting your case study journey, read on.
Selecting the right customer for your case study is as important as selecting the right case study copywriting service. I’ll help you put together a strategy for selecting a customer to showcase and getting that customer to agree to be featured in your case study. As your case study copywriting service, I’ll give you the tools you need to make your customer feel comfortable with the entire process.
You’ll receive a customized Pitch Packet that contains . . .
- A one-page description of the process and use of the case study
- A featured customer questionnaire
- A case study release form
The Interviews
FIRST, I conduct a 30 to 40-minute recorded interview with you and your team. The purpose of the interview is for me to gain knowledge about your company. I also need to be clear about what product or service you provided to your customer.
SECOND, After you introduce me to your featured customer as your case study copywriter, I conduct a 30 to 40-minute recorded interview with them. During that Interview, I draw out all of the information I need to make you look good.
I ask them things like what challenges caused them to look for a solution like yours, what specific results they experienced, and how much they enjoyed working with you.
You’ll receive helpful information, including . . .
- A transcript of your interview
- A transcript of your featured customer’s interview
- You’ll also get reliable project management that keeps everyone on track
Drafting & Editing
Here is where I get to work writing. I take the interviews I’ve conducted and transform them into a persuasive customer success story that features actual quotes from your featured customer. When your customer can share hard numbers, I’ll include those metrics as well. It’s all a part of my case study copywriting service.
Once I’ve delivered a draft, you’ll have the opportunity to review that draft and request edits. To keep things organized, we’ll use the change-tracking feature in Microsoft Word.
You’ll receive the beginnings of greatness . . .
- A polished draft with concise, easy-to-read copy
- Unlimited rounds of edits, although it should take two at the most
Approval (Optional)
This stage is completely optional. If you would like me to handle the process of getting your customer to approve the case study, I would be more than happy to assist.
You’ll receive . . .
- Professional project management
- An approval of your case study by your featured customer
- There is no extra cost
Design (Optional)
You may have someone lined up to design your case study. But, if you don’t, I have someone on my team who can produce a highly professional final product. Design fees are quoted separately.
You’ll receive . . .
- A professionally designed case study
- One of the most powerful pieces of content in your marketing arsenal.
That’s How it Works!
Feel free to ask me all the questions you like by completing my RFP form.