Martin Luther King, Jr. delivered his 17 minute I Have a Dream Speech on August 28th, 1963.
His call for the end of racism was presented to more than 200,000 civil rights supporters and advocates from the steps of the Lincoln Memorial during the March on Washington for Jobs & Freedom.
There is no better guide for captivating an audience with an ideal that resonates so deeply with all of humanity.
When you structure your presentation, grant proposal, or solicitation letter, take a tip from Dr. King. Clearly identify the future your organization plans to create. Then wrap that ideal in emotion.
I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.