Why is effective business storytelling so important?
Because your business is always telling stories. Always.
If you have not intentionally crafted the stories your business is telling, then your business is telling bad stories.
Stop telling bad stories.
Whoever Tells the Best Story Wins
It’s true what Annette Simmons says, “whoever tells the best story wins.” Her special insight into the heart of the story makes me prefer her definition of story over thousands of other definitions:
Story is a reimagined experience narrated with enough detail and feeling to cause your listeners’ imaginations to experience it as real.
What is Business Storytelling?
Business storytelling is using narrative to drive business improvement. Effective business storytelling in branding, marketing, and promotion improves your position in your market.
To understand exactly why purposeful business storytelling is so effective, read my blog post on the power of storytelling.
How I Can Help with White Papers
I create compelling white papers.
Your white paper tells a story that causes your potential customers to experience your product or service with detail and feeling. When they read your white paper, they develop the believe that your solution to their problem is the one they urgently need.
Read more about how white papers are an effective business storytelling tool that helps you grow your customer base and increase sales.
How I Can Help with Case Studies
I also create compelling case studies.
A case study is a product or service success story. Your case study tells the story of a particular customer who solved their problem using your product or service. When a potential customer reads the story in the case study, they identify with client in the story and develop the belief that their similar problems can be solved by your product or service.
Read more about how case studies are an effective business storytelling tool that helps you grow your business.