Resources

This is my curation of the best storytelling resources that I’ve found over the years.

If you know of any storytelling resources that should be included in this list, please share them with me and your colleagues.

Click on these links for easy navigation:

 


 

The Power of Story & Storytelling


These books discuss the power of storytelling from a general perspective. They’ll help you gain a deep understanding of the power of storytelling.

 

Story Proof: The Science Behind the Startling Power of Story
Kendall Haven

Haven presents research-based evidence that proves the power of story to improve comprehension, logical thinking, general learning, meaning, enthusiasm for learning, sense of community, literacy and language mastery, writing success, and memory.

 

The Responsive Chord
Tony Schwartz

This is an old book (1972), but it has an important message for storytellers of today. We must craft our communication to strike a responsive chord that resonates with our audience if we want to influence their behavior.

 


 

Storytelling as a Tool

These books give a broad overview of how to use storytelling as a tool to influence others.

 

The Story Factor
Annette Simmons

Simmons reminds us that the oldest tool of influence is also the most powerful. She illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t.

 

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Robbin Phillips, Greg Cordell, Geno Church, & Spike Jones

This book offers original, practical, and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

 

Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story
Peter Guber

Today everyone — whether they know it or not — is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action.

 


 

Business Storytelling Techniques

These books focus specifically how to use business storytelling to build brands and sell products and services.

 

Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset
Casey Hibbard

Shorten your sales cycle. Open doors to bigger accounts. Land major media coverage. Get it all with a few good stories from your happiest customers. Learn how to profit from the one marketing tool prospects believe most!

 

The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business
Richard Maxwell and Robert Dickman

Learn how storytelling relates to every industry and how anyone can benefit from its power. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story, an obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that results.

 

Storytelling: Branding in Practice
Klaus Fog

Companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners.

 


 

Awesome Storytelling Videos

These videos present a wide variety of aspects of storytelling and the practical use of stories.

 

YouTube

Please visit my YouTube curation of video nonprofit storytelling resources.
 


 

Excellent Storytelling Blogs

Here are a few blogs to follow so that you can stay up to date and constantly inspired.

 

Brains on Fire

Educational and inspirational posts about how to passionately love your employees and customers. This is the way to inspire their love for you, your products, and your services.

 
 
 

Please note that all of the book links are Amazon.com affiliate links.