And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.
Yes, successful marketing is all about emotions — not facts.Continue Reading
By using this hero team-up technique, members of any nonprofit organization can tell stories that resonate with a target audience, initiate engagement, and begin to create lasting partnerships.
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The Martin Luther King, Jr. Guide to Storytelling: Create an image of the future you plan to create. Then wrap that image in an emotional appeal.
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